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July 27, 2011

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Frank Rivera

John,

Most vendors outsource because it is so easy to do so and they don't have to take custody of their client's data. My problem is that they don't state this on their TOS or signup forms. Economics has nothing to do with disclosure and transparency. I think you missed my point.

RE: Best Practice; We have seen many request for proposals (RFP) from state and federal agencies in the last 18 months requiring that hosted COTS (Commercial Off The Shelf) systems provide SIngle Tenancy. The bigger the agency or law firm the more we hear this requirement. But to the misinformed when they hear Single Tenancy they tend to think of how Single Tenancy has been implemented in the past and this just isn't the case. Today we take a hybrid approach, HSTs. Hybrid Single Tenancy offers better performance and security at a low cost.

Let me share the realities of legal SaaS economics. This is important and goes back to the NCBA's opinion regarding the financial stability of a vendor.

You can no longer use SalesForce to draw conclusions from. Not technically or economically for that matter. SalesForce has been struggling with several technology choices and architecture decisions that have got them pinned into a corner right now. They may be number one but they are NOT number one when it comes to legal SaaS. AdvologixPM at best has a couple of hundred law firms using their product. Not a good choice for any argument. Everyone is quick to point out the benefits of multi-tenancy but few care to point out the downsides of a single instance such as the inability to customize the product and when it is customized the inability to make changes after the fact. It's not just the shared database that is of concern John.

Let's not lose sight of the fact that a significant number of users loss data when Amazon went down in VA. You would have to ask those who loss their data what they think of the economics of multi-tenancy and having their data outsourced.

SalesForce isn't a good comparison period. The legal SaaS market is a totally different animal. The market is tiny compared to the general SaleForce market. SalesForce has a potential market of tens of millions. The legal SaaS market is tiny by comparison with just 1.2m lawyers in the US and 1.4m in Canada and is split by numerous vendors, many offering the same product and services. Most law firms use traditional desktop software rather than the Cloud further reducing the market. True a large number of these lawyers are solos but contrary to popular belief, the Solo market isn't a goldmine, it is just a pot of gold. Out of all the solos in the market a large percentage will not use a PMS of any sort but instead a collection of products and services to manage their practice. This has always been the case.

Oddly enough, when I read about legal SaaS on the web the columns tend to be directed to Solos. Many of these articles give the impression that all legal SaaS vendors are the same. This isn't true.

Currently we are the largest provider of web-based legal practice management software in the marketplace and our business isn't built on Solos. Our clients average 8-10 seats or more not 1 or 2. This has been the case since we entered the market. Maybe its because or product is more robust then any of the others but we tend to attract small to larger law firms. We are also the largest legal SaaS vendor in the state and federal sectors when you count the number of state and federal agencies using our product in the Cloud. We have no reason to believe that Solos will make up the largest portion of the market.

It is the small to large law firms that are already familiar with legal practice management software who will make the biggest impact on the legal SaaS market in the next few years not the Solos. This is very important because the larger law firms have special needs and requirements and have more stringent policies regarding client data. Since you used SalesForce I will as well just to make a point. Who is the average user of SalesForce, small Solo type businesses or larger organizations?

Not every legal SaaS vendor no matter how big, is a safe bet.

The Solo market isn't the feeding frenzy the press makes it out to be. You don't have to look far to see what I mean. Lets look at one of the latest entrants into the legal SaaS market, LNs FirmManager. It is my opinion that FirmManager was dead on arrival. LN's annual burn rate, assuming just $1m in salaries (15 employees involved with a base salary of 70k, not including, infrastructure cost, marketing, support, etc. the number of course is much-much higher) they would have needed at least 1,500 sign-ups when they went live to justify being in the market and a bucket of new signups every month thereafter. The economics of multi-tenancy really doesn't come into play now does it? How did I draw my conclusions? The public FirmManager forums only have 100 or so members and that number hasn't budged in months. The FirmManager YouTube channel has had less than 150 views. A good number of the views are probably competitors. The Testimonials web page has only one entry and it is from one of the advisory board members. It is important to note that FirmManager isn't the only legal SaaS vendor that seems to be struggling either.

So why does this all matter? Financial stability, security and transparency are the major components of the NCBA's opinion.

You can't make a sound decision on which legal SaaS vendor is best if you don't really know the market because they all claim to be "the leading legal practice management solution" and we know they all can't be.

Frank Rivera CEO
HoudiniESQ

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