I regularly get questions along the line “I have a small/solo firm. Do I really need a consultant? I’m pretty computer literate, shouldn’t I be able to do it myself?” There are several parts to this question, some more deserving of a serious answer than others.
Lawyers would scoff at the idea of turning the argument against them: “drafting a will should be so easy that I can take some canned form and do a perfectly good job.” Right. Furthermore, lawyers are the first to accept the proposition that expertise in one area does not mean expertise across the board. Most small firms specialize in at most a small number of areas of law. A firm that does Estate Planning normally has no interest in PI work, and vice-versa. So the fact that a person is “generally computer literate” does not make them capable of dealing in a particular niche area, not to mention any given practice management system. For that matter, consultants who specialize in one practice management software frequently recognize that they are not in a position to deal with a different software even if it is in the same category. Being an expert in Amicus Attorney does not make you an expert in Time Matters (and in fact, for programs with fundamentally different underlying approaches, it may even be a hindrance) any more than being an expert in Real Estate transactions qualifies an attorney as an expert in Family Law. In the words of Abraham Lincoln, “An attorney who represents himself has a fool for a client.”
And let’s dispense with the extreme view: “Software should be so easy to use that I should be able to do it on my own” (or as the Geico ad has it, “so easy a caveman could do it.” – I'll avoid the invidious question as to whether lawyers are smarter than cavemen). At bottom, this view is a testimonial to the success of the marketing departments of software makers, starting with Microsoft about how “easy” their software is to use. Word 2007 has made doing simple things easier.... but doing complex things harder. Guess what: law firms do complex documents with footnotes, paragraph numbering, Table of Contents, multiple sections, caption boxes, and so on. To the best of my knowledge no one has ever claimed that manipulating sections properly in Word is “easy.”
Saving Money
But given the current economy, perhaps you can save some money by doing it yourself. Can you really? Let’s say that any attorney who never does real estate nevertheless agrees to help a friend with the sale of their house. How much less efficient will that attorney be with a real estate matter than with the type of law you normally practice? The same goes for hardware consultants who try to “muddle through” a software installation (and vice-versa). But if you do decide to do it yourself, the installation is quite likely to take you 4 hours instead of the 2 hours it would have taken the consultant (and that assumes that you do get it done and don’t have to call in a consultant to fix the mess you created). In addition, your billing rate is likely to be double that of the consultant. So in fact it costs you maybe 4 times as much to do it yourself than to have a consultant do it (if you’re lucky, and that doesn’t count the hair torn out, the dangerously high spike in your blood pressure or the curses that resound throughout the office). So unless you consider playing with software a hobby (and there are definitely some lawyers that do), in which case it is not really a business decision, this route is not going to save you any money. As the oil fire fighter Red Adair famously said, “if you think hiring a professional is expensive, try hiring an amateur.”
Getting it Right
OK, but now at least it is done. What about customizing the program so that you get the most efficient and productive use from it? This is the area where a consultant will add the most value to your installation. Most programs come with various generic defaults and options, many of which will not be applicable to your firm. By customizing and tweaking an installation, a consultant will make your program much more efficient. A consultant will (or should) have answers to questions of the type “how do I....” or “can the program do X?” In many cases, programs CAN be made to do what you want. But bear in mind the old saw that a program should be able to do 90% of what you want; getting that last 10% is going to be very difficult and very expensive. By contrast, “out of the box,” a program may do only 60% or 70% of what you want. But a consultant who has seen many different setups and requirements at many different types of firms will be able to judge what works and what doesn’t. In addition, a consultant will have access to the “consultant network” (consulting on any given software is a small world) and sometimes specialized forums run by vendors for advanced problems.
What Sort of Consultant Do You Need?
Once you decide on the principle, how do you go about actually selecting a consultant? How do you tell the difference between somebody who will do a good job for you and what one client referred to as “snake oil salesmen,” keeping in mind the old adage that “a consultant is the person you call in to clean up the mess created by the last person who called themselves that.” This is as much an art as a science, but here are some general considerations.
• Do not try to use a hardware consultant to install software, especially if he says he has little familiarity with the product but “thinks he can manage.”
• Most vendors maintain lists of “certified” consultants. While this is not always a guarantee, it is a good place to start.
• Look at the consultant’s web site. Is it all sales, or do they offer any actual content as well (as someone who puts a lot of content on my web site I am of course biased in this direction).
• Make a list of things you want to accomplish. Ask about them. “How can I make it do X?” (Keep in mind, however, that a sales call is not the same as a detailed discussion of actual implementation.)
• Ask difficult questions. A consultant should be able to compare the product they are pitching you with others on the market. If they are not familiar with the other products they should say so – in fact, getting a sense that the consultant is being “up front” with you is a key ingredient to forming a good relation. Ask what are the three main weaknesses of the program (hint: if they consultant says there aren’t any, he’s lying).
• Get and check references. This may seem obvious but it is an important part of “due diligence.” Keep in mind, however, that you may not get a reference to a firm “exactly like” yours.
• Does the consultant listen to your needs and respond appropriately, or is it all just generic examples?
• Does the consultant know anything about law firms and the practice of law? Can he give you examples that pertain to your practice or analogous situations?
• Does the consultant do training? Ask to see their training materials (do they “come with” or are they extra?). Adequate training can make the difference between a successful and a failed installation. Will they do followup or is it just an installation and then cut and run?
• Technology transfer. A thorough installation will enable someone at the firm to manage the software for day-to-day tasks. You should only need to call on the consultant in the future when there is a specific problem or when you want to implement or change significant features. Someone at the firm should be able to manage simple tasks such as adding or removing users or maintaining lists (client/matter lists, various lists for a practice management system). A consultant should be comfortable with training someone to be responsible for this scenario.
• Last but not least, do you feel comfortable with the consultant? Do they “speak English” to you or does it all seem to be technobabble? Ideally, if you establish a relationship with a consultant over time, they can advise you concerning a much wider range of things than what they were originally engaged for. This leads to the last point: what is the true function of a consultant?
What Is a Consultant, Actually?
Most immediately, the job of a consultant is to install, configure, customize and train on the software you are purchasing. More fundamentally, however, the job of a consultant is similar in many ways to the professional relationship a lawyer has with their good clients. The true job of a consultant is to advise the client what is best way for them to proceed in order to meet their goals. Like an attorney, a consultant's professional opinion is based on accumulated experience with similar situations . If, like many people, you tend to view your relationship with your computer and software as adversarial, think of a consultant as a “computer lawyer” who can help you get the best deal possible from your software. If a consultant objects to how you want to configure the software – and can give you good reasons why your way will not work or is not optimal – you should listen. But this implies a degree of trust. Over time, a good consultant will become a valuable asset to the most efficient running of the firm.