Allen Poulos has a very useful book called “Innumeracy: Mathematical Illiteracy and its Consequences.” The fact is that most people don’t know how to deal with numbers, and not just very large or very small numbers.
Let’s take the case of sales or my recent favorite, buying gas for your car. Do you, as I frequently do, go out of your way to get gas that is a few cents cheaper than at a station nearer you? While this may make you feel good, does it really save any money, and if so, is it a significant amount? Let’s say you get 15 gallons of gas at $.10 cheaper than you might otherwise. That’s $1.50. Now if you drive 10,000 miles a year and your car gets a combined 25 miles a gallon (which is what my Volvo Stationwagon gets), you burn 400 gallons of gas a year, and at that $.10 savings that’s $40. Meanwhile, how much extra time and miles have you spent driving around to the “cheap” gas. It is unclear whether you actually save money and if you do, whether it is worth the time and effort.
This is magnified in cases like a friend who lives in New York and drives to New Jersey where gas is $.30 a gallon cheaper. That sounds like a good deal (filling the tank with 20 gallons saved him $6.00) until you realize that he has to pay the $6.00 toll go cross the Hudson River to get the gas: Savings = 0; time wasted 1 hr each time.
This sort of thing applies (frequently with a vengeance) to “sales” where you get 50% (or whatever) for buying an extra pair of shoes, clothes, etc. You wind up “saving money” by buying something you don’t need. So, it makes sense to do the math!
Where this is heading is the reverse case: NOT doing something that will save a LOT of money because it is “too expensive.” That’s the case of Return on Investment for case management and similar systems.
In the second part of his excellent two-part series on Document Assembly in Technolawyer, Seth Rowland sets some parameters:
What is 30 minutes a day worth? Let me run the math for the average timekeeper:
• 30 minutes * 5 days = 150 minutes per week.
• 150 minutes * 48 weeks = 120 hours per year.
• 120 hours * $200 per hour = $24,000 for each timekeeper.
So a gain of 30 minutes per day equates to $24,000 a year for each timekeeper. In reality, the amount of savings from a well-implemented document automation system could be as much as one or two FTE (Full-Time-Equivalent) staff members, a value of $150,000 to 300,000 per year
Case management programs typically offer two types of savings: soft costs and hard costs. “Soft costs” are of the type Seth defines: you save time, so it frees you up to take on more clients, go home early, etc. That is useful for a number of reasons (not least of which is employee morale).
Hard costs are a different matter: they are actually more money in your pocket. So if a case management software lets you record even one phone call a day correctly as being 30 minutes instead of 15 minutes, and bill the time accordingly, you have billed at least 12 minutes a day MORE for doing the same amount of work. As in Seth’s example above, 12 minutes a day, or 1 hour a week, times 50 weeks a year times $200 an hour, is $10,000 a year more money in your pocket – and that’s per lawyer.
You can plug in whatever numbers you choose, the ROI on case management programs is astronomical, not just in soft numbers, but also in hard numbers. Amicus Attorney has for years had an ROI Calculator on its web site. Play with the numbers. You will be amazed.
In these economic times, how many firms can afford essentially to just “throw away” additional billings of $10,000 per lawyer per year (or even more–that’s really a very conservative estimate)? Can you?