A colleague noted, upon reading the “LexisNexis: Acquire, Merge, Destroy” post, that this example was but a sub-set of the general way in which large corporations gobble up smaller companies. This is of course true. But it also raises the question: what is it about smaller companies that make them grow to the point of being attractive as fodder for larger companies? And what distinguishes the smaller companies that stay independent?
These are extremely interesting questions.
The first question is, what makes these companies grow to the point of being gobble-able? If we take the legal market, consider the following companies: Time Matters, PCLaw, Amicus Attorney, Juris, Tabs (STI), ProLaw, Worldox. Of these only Amicus, Tabs and Worldox have not (yet) been gobbled up.
I think the beginning of an answer to this question involves four factors: (1) the structure of the companies; (2) “growing like Topsy;” (3) the individuals involved; and (4) the economics of small, privately-held companies.
The Structure of Small Companies
(1) They are run by individuals who have a focus and vision (horrible words that qualify for bingo buzzwords, but reflect a certain reality nevertheless). This enables them to drive forward and, since they have the decision making power, if they make good decisions, they prosper.
(2) The core staff and programmers remain stable over time. As a horrible counter-example consider the prospect of writing code for Microsoft, as I indicated in a blog last year. A small company with a few programmers does not have these issues. As a result, the code can be tighter and more efficient. It is also easier to fix problems since they have a better knowledge of the code. The developers at both PCLaw and Time Matters had been stable over a long period of time (10 years or so). Now, that stability is eroding, with about half the developers having left TM and the main developer being kicked upstairs to a supervisory position.
(3) They know the market they are aiming at. This has little to do with market studies or focus groups, but rather an accurate sense of what the market needs/wants.
Growing like Topsy
The second issue has to do with growth. The well-known “Peter Principle” states that individuals get promoted to their level of incompetence, that is, they do their jobs well and so get promoted. This continues until they get promoted to a position where they don’t do their jobs as well, and thus no longer get promoted. Therefore most people at higher levels in large corporations is ipso facto incompetent at their job. There is more than a grain of truth to this.
There is an analogy to small companies: they do very well at their core business and thus grow. Then the temptation/pressure to do MORE than what they do well sets in, and they start adding new features which are mediocre at best. Think of PCLaw’s “practice management” features or Time Matters “document management” features. Perhaps most strikingly, think of Gavel & Gown’s catastrophic attempt to graduate to the larger firm market with Amicus X. They had to fall back to the small firm edition to survive. And Amicus 7 has a myriad of problems. Amicus 2008 looks promising but if it bombs, Amicus is essentially a dead product.
In terms of growth, there are two issues. The first is, where do you get the money to develop new functionality so that you can fight the “battle of the desktop” – “we can do everything, you don’t need any other programs.” This is difficult to do in house, which is where the temptation for acquisition comes.
The second is that managing a company that grows 10-fold (or whatever), from 20 employees to 200 employees is an extremely difficult transition. It takes an entirely different mind-set and skills to do this. Even the Michael Dells and Steve Jobs of the world have to import outside talent to manage this problem.
The combination of these factors make acquisition an extremely attractive, if perilous, option.
The Individuals Involved
A final factor has to do with the individuals. It takes a certain amount of clear-headedness (some would say pigheadedness) to resist the temptation to realize a dream by taking the infusion of cash and resources that an acquisition could provide. But in Andy Groves’ immortal words, “Only the Paranoid Survive.”
Successful small companies tend to foster a good working environment - a sense of teamwork and collaboration (again, buzzwords, I know, but there is a reality to it). This disappears rather rapidly when the corporate beancounters descend to make the environment more profitable (read: cutbacks).
The Economics of Privately Held Corporations
Publicly held companies such as LexisNexis are slaves to meeting analysts’ expectations every quarter. And since 20-80% of the overall income of top executives of these companies is based on stock options and various other stock-related items; clearly their interest is in driving the stock price as high as possible (think: Enron). Good software? What’s that? Again, think of “Freakonomics:” It is not in the economic interest of large companies to produce good software.
Privately held companies, however, are accountable only to themselves. So if a release encounters problems, has to be delayed, etc. that is not a problem. Hence the mantra “we’ll release the product when it is ready.” Obviously they are also committed to making a profit, just that the means of accomplishing it is rather different.
Thus privately held companies have the luxury of being able to focus on product quality in ways that large companies cannot.
Conclusion
What distinguishes the companies that remain independent? I believe this involves (1) the ability to resist the blandishments of “take the money and run” (sometimes known as “everybody has their price”) and (2) the managerial ability to take a company through qualitatively different size levels.
It may well be that the future belongs to the “all things to all people” - lowest common denominator - programs. But retrograde though it may be, I firmly believe that the successful companies are those who pursue the “best of breed” path.